Course Benefits

Over the next year, you'll get a daily "check up from the neck up" from Paul

  • Positive and High Levels of Motivation

    You'll get the positivity and encouragement that you need to pursue your biggest goals and dreams with resilience.

  • Awareness of Relationships

    You'll maintain a constant awareness of the importance of cherishing the relationships you have been blessed with.

  • Competitive Advantage

    You will learn tips, tricks, and insights that you can use to gain a competitive advantage in the workplace.

Course curriculum

  • 1
    Week 1
  • 2
    Week 2
  • 3
    Week 3
  • 4
    Week 4
  • 5
    Week 5
  • 6
    Week 6
  • 7
    Week 7
  • 8
    Week 8
  • 9
    Week 9
  • 10
    Week 10
  • 11
    Week 11
  • 12
    Week 12
  • 13
    Week 13
  • 14
    Week 14
  • 15
    Week 15
  • 16
    Week 16
  • 17
    Week 17
  • 18
    Week 18
  • 19
    Week 19
  • 20
    Week 20
  • 21
    Week 21
  • 22
    Week 22
  • 23
    Week 23
  • 24
    Week 24
  • 25
    Week 25
  • 26
    Week 26
  • 27
    Week 27
  • 28
    Week 28
  • 29
    Week 29
  • 30
    Week 30
  • 31
    Week 31
  • 32
    Week 32
  • 33
    Week 33
  • 34
    Week 34
  • 35
    Week 35
  • 36
    Week 36
  • 37
    Week 37
  • 38
    Week 38
  • 39
    Week 39
  • 40
    Week 40
  • 41
    Week 41
  • 42
    Week 42
  • 43
    Week 43
  • 44
    Week 44
  • 45
    Week 45
  • 46
    Week 46
  • 47
    Week 47
  • 48
    Week 48
  • 49
    Week 49
  • 50
    Week 50
  • 51
    Week 51
  • 52
    Week 52
  • Introduction FREE PREVIEW Month One Affirmation Toolkit Time FREE PREVIEW Choose to Be Excellent FREE PREVIEW Almost Always Give Thanks Christmas in Jamaica Goal Setting Week One Highlights Week One Discussion
  • Slow Down to Speed Up Embrace Fear Fear and Appreciation Ingredients of Success Do You Listen Well? Plant Positive Seeds Personal Learning Library Week Two Highlights Week Two Discussion
  • Tough Moments Ask, Ask, Ask Questions, Questions, Questions Impossibility Thinking Physical Health Financial Future What Do You Really Want? Week Three Highlights Week Three Discussion
  • Life Balance Scorecard Family Relationships Wellness Career Personal Pleasure Contribution Spiritual Grounding Financial Life Time/Balance Creativity/Growth Recap Week Four Highlights Week Four Discussion
  • Month Two Affirmation Toolkit Small Step Mentality What Brings You Happiness? Compromise Launch Pad Distractions Decision Action Week Five Highlights Week Five Discussion
  • Drive Lessons at the Fence Post Volume 1 A Personal Leadership Philosophy Don't Take No for an Answer Lessons at the Fence Post Volume 2 Damn Good Advice Always Give Thanks Week Six Highlights Week Six Discussion
  • B.H.A.G. Uncomfortable Obsessed Choose The Big Four The "E" Meter Postage Stamp Mentality Week Seven Highlights Week Seven Discussion
  • Introduction to State Management Mental State Emotional State Physical State Spiritual State Review Make a List Week Eight Highlights Week Eight Discussion
  • Month Three Affirmation Toolkit Positive Thinking Think Yourself to Greatness What Is Your Music? It's Not What We Don't Know The Master Key 10 Questions Get Out of the Rut Week Nine Highlights Week Nine Discussion
  • 14 Questions Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11 Question 12 Question 13 Question 14 Week Ten Highlights Week Ten Discussion
  • Your Radio Dial Programming Changes Decisions Actions Cause and Effect DJ Your Own Station Direction Destiny Week 11 Highlights Week 11 Discussion
  • Affirmation 1 Affirmation 2 Affirmation 3 Affirmation 4 Affirmation 5 Affirmation 6 Affirmation 7 Affirmation 8 Affirmation 9 Affirmation 10 Affirmation Wrap Up Week 12 Highlights Week 12 Discussion
  • Month Four Affirmation Toolkit Quote Dreamers Believers Courageous Cheerful Planners Doers Successful Ignite a Fire Week 13 Highlights Week 13 Discussion
  • They Call Me Crazy Snapchat Paul Cummings Sam Walton Steve Jobs Walt Disney Twitter Muhammad Ali YouTube WhatsApp Week 14 Highlights Week 14 Discussion
  • A Life Well Lived Cylinders of Life Affirm Your Mission Emotionally Sound Belief Is a Powerful Thing The Energy Mirror A Well Filled Ink Pen Week 15 Highlights Week 15 Discussion
  • Personal Freedom A New Goal Contribute Just One Call Just a Second Visualize Pivot Week 16 Highlights Week 16 Discussion
  • Month Five Affirmation Toolkit Attitude Manifesto Do You Like You? Live Out Loud Small Stepping Target Mentality Give Me My Flowers While I'm Alive Week 17 Highlights Week 17 Discussion
  • Responsibility Referendum First Meaningful Action of the Day I Am Responsible for the Nourishment of My Mindset You Are Responsible for Your Thoughts I Am Responsible for Asking Better Questions Decision Time MAP Week 18 Highlights Week 18 Discussion
  • Never Surrender to Forecast Don't Surrender to Faces Can't Surrender to a Foe Don't Surrender to Friends Never Surrender to Family Never Surrender to Fear Never Surrender to Finances Week 19 Highlights Week 19 Discussion
  • Why Dream? What Do You Really Want? MCI Clarity Potential Prioritize Push Week 20 Highlights Week 20 Discussion
  • Month Six Affirmation Toolkit The D's that Make a Difference Drive Delays and Denials Dedication Determination Detours Discipline Week 21 Highlights Week 21 Discussion
  • Defining Success Choices Confidence Clarity Certainty Creativity What Can I Do? Week 22 Highlights Week 22 Discussion
  • Voices Mentors Coaches Teachers Leaders Your Circle Self Talk Week 23 Highlights Week 23 Discussion
  • Progressive Mindset What Are You Affirming? I Will Visualization How Can I? Mission Seeker Week 24 Highlights Week 24 Discussion
  • Month Seven Affirmation Toolkit Personal Value Roles of Importance Special Gift Top 10 Strengths Sense of Contribution Impact You Determine Your Value Week 25 Highlights Week 25 Discussion
  • S.A.G Health and Wellness Career Objectives Financial Goals Personal Goals Relationship Goals Adventure Goals Week 26 Highlights Week 26 Discussion
  • Wisdom "Loss" Lessons Use It If You Don't Know... Learn from Winners Learning Through Daily Definition Relationship Up Week 27 Highlights Week 27 Discussion
  • Look In the Mirror Dictionary Decision Embrace Change I Will Seek Five Things that Make You Special One Year from Today What's Your Big "Why?" Week 28 Highlights Week 28 Discussion
  • Month Eight Affirmation Toolkit Real Heroes My Friend Andy Heck Sydney Campbell Warren von Bibra David Long Shirley Cummings Week 29 Highlights Week 29 Discussion
  • Communication Selling Your Message Stories W30_04 Quotes Pace When You Are Saying Nothing At All Know Your Audience Week 30 Highlights Week 30 Discussion
  • The Power of 10 The Dial Current Settings Obstacles Sell Yourself Pass Out First Multiplication Week 31 Highlights Week 31 Discussion
  • Process Implementation Sell the "Why" Now What? Tell Me How Encouragement Feedback Flashing Sign Week 32 Highlights Week 32 Discussion
  • Month Nine Affirmation Toolkit Greatest Influence Top Three Characteristics Define the Characteristic Impact Improve Imaginary Journalism Ending a Life Changing Exercise Week 33 Highlights Week 33 Discussion
  • Fun It Up Source Your Fun Amplify Your Fun Interrupting Your Fun Morning Routine Big Event Mentality Lighten Up Week 34 Highlights Week 34 Discussion
  • Are You Hungry? Want To Eagerness Childlike Enthusiasm Passionate to Go Do Drives You Crazy What Pumps You Up? Week 35 Highlights Week 35 Discussion
  • Time Limit Distractions Distractions Be Gone Habits W.I.N. Steal an Hour Make Time Week 36 Highlights Week 36 Discussion
  • Month Ten Affirmation Toolkit What Is Your Purpose? What Is Your Intention? What Is Your Mission? What Is Your Vision? What Are Your Values? What Are Your Standards? What Are Your Rules? Week 37 Highlights Week 37 Discussion
  • The Experience Bank Enthusiasm for Life Excitement that's Real Level of Energy Elevator of Life The Evolution Embrace Week 38 Highlights Week 38 Discussion
  • Leaders and Managers Inspire Through Example Consistency Develop Others Genuine Interest Contribute Knowledge Be a Lifter Week 39 Highlights Week 39 Discussion
  • Knock Knock The Preparation The Execution Massive Effort The Hours The Rejection The Benefit Week 40 Highlights Week 40 Discussion
  • Month Eleven Affirmation Toolkit Love The Challenge Love The Grind Love The Possibilities Love The Hustle Love The Accountablility Love The People Love The Opportunity Week 41 Highlights Week 41 Discussion
  • Don't Show Pain, Hurt or Quit Laziness High Performer Promoting Consistency Power of Commitments Give A Little Bit More Stay Tuff Minded Week 42 Highlights Week 42 Discussion
  • You Must Be Confident Intelligence Showtime All The Time Flexible Open Minded Goal Direction Power Up Week 43 Highlights Week 43 Discussion
  • Important Attributes Sense of Fairness Optimism Stay A Student Down The Road Dreams in Motion One Man Band Week 44 Highlights Week 44 Discussion
  • Month Twelve Affirmation Toolkit Soaring Standards Teaching Motive Traction Reps, Reps, Reps Reach Higher Plateau Week 45 Highlights Week 45 Discussion
  • Twenty Minutes The Learning Model Drill Baby Drill Delivery One Technique At A Time Tiny Adjustments Daily Deposits Week 46 Highlights Week 46 Discussion
  • Excuses Be Gone What Are You Waiting For? Go Bigger Go Faster Go Harder Go Further Always Go Higher Week 47 Highlights Week 47 Discussion
  • Stop Worrying Winning Wishing Waiting Wanting Start Willing Week 48 Highlights Week 48 Discussion
  • I Like Mine Shakin' Stoked Is Better Strive For More Share More Stick More Strengthen Resolve The Size of Play Week 49 Discussion Week 49 Highlights
  • Victims and Victors The Size of Play Forget The Blame Don't Shrink Kill The Monster Stay Out Of Huddles I Am Responsible Week 50 Highlights Week 50 Discussion
  • It's Your Time Time To Grow Time to Prosper Time To Stand Out Time To Deliver Time To Experience Time To Dream Week 51 Highlights Week 51 Discussion
  • 7 Great Life Lessons Dream Stealers Someday Winter Scars Gold And Effort Never Too Late Week 52 Highlights Week 52 Discussion

About the It All Matters 52-week Challenge

This year-long course is based on Paul Cummings' best selling book, It All Matters, and it was actually created during the book launch process! The course is designed to challenge, inspire, and motivate you to live a life of real intention and get the most out of the year ahead!

Life gets messy - no matter how much discipline you have. Unfortunate events are unavoidable, so Paul was inspired to create a daily program that can help challenge and inspire motivated people just like you to stay on a straight track despite life's adversities.

Throughout this yearlong course, Paul will share entertaining personal stories and practical application processes that you can use and put in place in various areas your life -  immediately. He'll also be sharing strategies that will help you increase your finances, along with some exciting tips to help you nourish and foster healthy relationships.  Fair warning - these conversations are going to be as "real as rain", so when you walk through them, you will get wet!

The information discussed will help you to understand your goals, your dreams, and the vision you have for yourself and your family. You will learn how to be more inspired and understand the importance of maintaining your level of excitement and enthusiasm every day. You'll also be given proven techniques to help you get more out of your time, and how to manage time more effectively.  This experience will be unique and different each and every day and it will be like getting a "video fortune cookie" of daily motivation!


Here's everything that's included in the It All Matters 52 Week Challenge!

  • 386 Videos will be released over the next year in weekly segments
  • 52 Weekly summary handouts will be provided
  • 52 Discussion forums are available at the end of each week so that you can discuss the week's content with Paul and other students enrolled in the course
  • 12 Months of my Daily Affirmation Toolkits that will be released at the beginning of each month to help you master the Power of Mindset on a daily basis


This course is your personal guide to becoming the bold, powerful, unique, determined and immensely successful person that you were meant to be. Why would you settle for just a Level 5 in life, when this course can help you take that leap and truly amplify your life all the way up to a Level 10?

The It All Matters 52-week Challenge retails for over $1,000 dollars, however, Paul wanted to offer a significant discount for the first group of students that access the course.  Remember, Paul typically charges $25,000 for an hour of his time - so this is an amazing offer that you're going to want to take advantage of.  Having the opportunity to experience Paul as your daily coach, at less than $2/day is simply just too crazy of an offer for you to pass up. Yes, you read that correctly, right now, for only $50/month, you can enjoy Paul Cummings as your personal coach for an entire year (a one-time payment option is also available).

Do you have any big goals that you want to achieve with a burning passion?

The daily videos, affirmations, summaries, and discussion boards will help you NEVER forget that it is YOU and YOU ALONE who is in control of your life. This training is great content that will help inspire you to be the best person possible. It will give you great content to share with your colleagues or with those who you lead in daily meetings. And most importantly, the changes you experience will greatly impact all those who you love and cherish most in life. 

Are you the kind of person who wants to get the absolute most that they can out of life? 

You have the ability to manage your mindset - and the way that you choose to control it truly matters! Remember, you are the author of your destiny.  It's not the circumstances of your life that ultimately shapes your outcomes; it's the way you choose to respond to those circumstances. 

Could you see the value in having a coach who can help guide you through the next year of your life?

Join Paul on this truly amazing year-long journey that is sure to change your life!  You will be inspired to live a life that is full of intention and purpose and you will be challenged along the way to live a life that genuinely displays to everyone around you, that ... It All Matters.

Pricing options

Always remain flexible in your approach. Save money by paying for the course all at once, or split the cost of the course into twelve monthly payments of $50.

Course Inspiration

"At the beginning of 2017, I knew I wanted to take a completely unique and different approach for my B2B clients through my online learning platform, Woople. As I thought back on the journey I've been on... there are three words that stuck out in my mind - It All Matters. And I thought, “Why don't we create a video program around that?” Let's talk about what It All Matters really means. So, have you defined your “it?” The “it” to all 7.6 billion of us on this earth is uniquely different. That's why I wanted to make this course available for everyone - not just for my B2B clients. The key to true happiness doesn't have a dollar amount attached to it. The key is to find the “it” that fills you up; that fills your glass up, that makes you happy, that inspires you, that motivates you, that gives you the peace of mind and opportunity to make you feel like you've made an amazing difference with your life. That's what I want to do with you over the next year. I want to take everything I've learned - and pour it out." -Paul Cummings
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Course Inspiration

Testimonials

Andy Heck, President of Alpin Haus

It All Matters

Andy Heck, President of Alpin Haus

"The lessons I've learned from Paul have helped push me to a whole new level. I’ve applied the goal setting techniques that I’ve learned to all areas of my life which have ultimately enabled me to experience many memorable things. I am truly grateful to have learned these lessons from Paul and I know that if you will apply these same lessons, that you will be grateful too."
Sher Lyckman

It All Matters

Sher Lyckman

"Wow! What a difference your training has made in my life... My level of persistence (which was already high) has turned into a relentless pursuit of what I want in life! The It All Matters concept has been invaluable -- living in the knowledge that it all does all matter keeps me giving my all to every effort and seeing nothing as insignificant! So thankful for having met you and have upped my Level to Loving Life and Living It to the Fullest! "
- Stephen Taylor II General Manager, Taylor Kia

Paul Has a Unique and Rare Gift

- Stephen Taylor II General Manager, Taylor Kia

"If we were to say that Paul Cummings is an extremely gifted communicator and teacher and that he possesses a rare ability to connect to his audience in a way like none other, we would be selling him short of his unique gifts!"
- Dale Brown Former Head Coach (Louisiana State University), Author, and Speaker

I Met My Match

- Dale Brown Former Head Coach (Louisiana State University), Author, and Speaker

“I called my good friend Dr. Norman Vincent Peale and told him I’d met my match!”
- Mark McKibben General Manager, Glenbrook Hyundai

A Better Business

- Mark McKibben General Manager, Glenbrook Hyundai

"...We have a renewed sense of teamwork and everyone is working together toward the common goal of a better business and treating our customers the right way. It's obvious that Paul and his team really care about our employees and their well being. This isn't just training on how to sell a car, but how to improve your life. They teach attitude, goal setting, teamwork, leadership, as well as sales basics...Not you're typical training company...Thanks guys!"
- Tim Shults President, Shults Auto Group

Inspired

- Tim Shults President, Shults Auto Group

"Paul's organization has inspired our nine store operation on personal, professional and business fundamentals resulting in measurable successes at every level. His genuine interest and enthusiasm touches lives and business practices throughout the operation, not just the senior management."

Start Your It All Matters Journey with Paul Now!

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