Course curriculum

Open the Vault, and Change Your Life

Are you an automotive sales professional with a desire to increase your sales and career opportunities?

Are you selling enough cars to make your bank account happy?

Perhaps you're an experienced sales professional who's looking to beat their all-time sales record and take their career to the next level.

What is your average income per transaction? Let's say, $300?

How many transactions do you average a month? 12? So that leaves you with a monthly income of $3,600.

What would it be worth to you if you could increase your transaction level by two cars a month? $4,200.

How about if you could increase your transaction level by four cars a month? $4,800.

That's an extra $600 - $1,200 in your bank account a month.

Regardless of your level of experience, I believe that you will find great value in opening up my Vocabulary Vault. You have the ability to build enthusiasm, energy, and excitement; all with words. You can ignite the customers' interest all with words. For years I was known as the winning words man, and then the Level 10 man… Well, the two kind of got combined.

I've spent the past three and a half decades of my life researching the art and sciences of sales.  When I realized that the way I said something really mattered, and what I said really mattered, and how I said it really mattered: I realized that there’s this vast accumulation of words in the world that we can assemble to be more effective at our work.

This is what led me to this epiphany: I’m just going to start opening up the vast Vocabulary Vault that’s in my mind to share with others so that they too can benefit from these powerful word tracks. I want to share some of my time-tested phrases with professional sales associates that have been used to produce millions of dollars in sales revenue. There is no sense in keeping it all to myself when it can help make your pockets fatter!

When a salesperson is out of words, they are broke. 

The Automotive Vocabulary Vault is a time-tested course that will help you:

  • Overcome Demands and Objections
  • Conduct a Flawless Customer Greeting
  • Develop Relationship Equity with the Customer (Make a friend, and make a sale)
  • Fully Understand the Customer's Needs and Desires
  • Successfully Inform the “Non-buyer”
  • Conquer “I'm Not Buying Today”
  • Create a Winning Value Proposition
  • Establish a Vocabulary of Winning Words that Make You Rich
  • Learn About “My Grid” that has been used by Fortune 500 Companies Worldwide

Whether you're a brand new sales agent or a professional with many years of experience under your belt, if you are looking to increase your sales, this course is for you.

If you choose to open up the Vocabulary Vault, you gain access to:

  • A 10 chapter course with over 100 instructional videos
  • 10 quizzes to help reinforce the lessons learned
  • 10 downloadable and print friendly pdf's that contain a transcription of every video in the course and areas for you to write out and make each word track your own that you can print out and keep at your desk as a resource
  • 10 discussion boards where you can discuss the content in each chapter with myself and other students

Forget about the days where you twiddled your thumbs while trying to haphazardly piece together a response to a customer. If you take this course, you will have an immense confidence that's backed by a winning vocabulary that will help you secure more sales and grow your career.


After 40 years in the business of sales, I know without fear of contradiction that a salesperson is only as good as the words they have mastered to present their product and service. The business of sales requires that every salesperson develops their knowledge, skills, and habits in order to become a world-class performer.

Just like a surgeon uses a scalpel to do their work, a salesperson uses words in order to effectively communicate the value of their product or service. As a salesperson in the automotive industry, or any industry really, it's crucial that you are armed with powerful words that allow you to effectively and efficiently make dynamic presentations that will exceed your customer's expectations. Your service will make a difference for them, and in turn, a difference in your bank account.

When you are doing a vehicle walk around, you need to know all of the right things to say and exactly the right time to say them at. For example, when someone says, “Hey, you're about $600 to high?” You need to know exactly what to say to get them to see the added value of what you're selling so that they perceive the true value of the vehicle.

I have developed a reputation for creating the best word tracks in the world to assist salespeople in increasing their income over the years. From all of the words, phrases, ideas, and strategies that I've created around the process of sales vocabulary, there's one thing I know without a doubt: Words are such a powerful tool.

  • If you really understand the power of words you can turn a group of words into a meaningful set of questions…
  • You can turn a group of words into a persuasive close…
  • You can turn the group of words into the ability to present a product…
  • To build more value…
  • To discover and uncover information…
  • To allow customers to uncover and discover information…

I could go on with this list forever because the sheer value of a strong vocabulary is so immense.

Up until this point, all of my online courses have only been available for organizations or small businesses to purchase (I have worked with and trained companies like Allstate, GM, Mercedes-Benz, Nissan, and thousands more). I'm overjoyed to offer this course to you, my greatest passion in life is teaching. By only offering my online training to companies and organizations, I realized that I was doing a disservice to those individuals who wanted to access my training but couldn't on their own. This became problematic for me because I believe that education should be easy for anyone to access. This belief and my passion for life-long learning and education are what fueled my vision to create TechTown. TechTown provides underserved youth in Chattanooga, TN with science and technology summer camps, and year-round after-school programs.


My experiences have taught me that business training should be fun, engaging, and thought-provoking. That’s why I deliver all my training, speeches, blogs, and stories with what I call ‘Southern Ease.’ Our training methods are simple, affordable, fun and efficient and have been used to revolutionize thousands of businesses worldwide.

What is your average income per transactions? Let's say, $300?

How many transactions do you average a month? 12? So that leaves you at a monthly income of $3,600.

What would it be worth to you if you could increase your transaction level by two cars a month? $4200.

How about if you could increase your transaction level by four cars a month? $4,800.

If you're a sales professional, and you enroll in my Vocabulary Vault course for the low price of $295, these hypothetical figures can become reality for you.

When you consider the increase in sales that a strong vocabulary can produce, spending $295 on a course doesn't seem like much does it?

Suppose you're still thinking, “That's still too much money.”

Well, when you consider the fact that this course retails at over $1,000, and you can purchase it and double, triple, or quadruple your initial investment—does it still seem like too much money?

And yeah, you can teach yourself word tracks through trial and error...but why would you waste time trying to reinvent the wheel?


Pricing options

Always remain flexible in your approach. Save money by paying for the course all at once, or split the cost of the course into three monthly payments of $100.